Cold phone outreach = Differentiated deal sourcing
Nobody does it = Opportunity
Colin Stuart started his career in an outbound call center, specializing on capital placement agent services. Nothing requires grind & hustle like cold calling, which he uses to source deals as a business buyer: "A phone call catches business owners offguard."
Steps:
(1) Zoominfo for phone numbers of CEOs and business owners.
(2) 1.5hr/day of cold calling (!!!).
(3) Call the cell.
(4) If no response or callback from cell, call the office 1 week later.
Objectives of the first call:
(A) Confirm mutual interest
(B) Request financials
Script:
"I'd love to have a conversation with you about buying your business if you're ever open to it?" (Worded to be disarming.)
→ Then straight into confirming revenue
Typical responses to cold call:
(i) "Get lost!"
(ii) "Yes, at the right price."
Funnel:
100 calls → 10-15 conversations → 1-2 sets of financials
Deep respect, Colin Stuart.
