NiklasJames.com

The Buyer Is Still Selling

The Buyer Is Still Selling

Buying a company is a sales process. Slight paradox: you're the buyer, but you're still selling. Ben Tiggelaar's point was that the job is to solve the seller's needs.

This is where independent sponsors have an advantage. Funds & strategics usually have more fixed mandates. A sponsor can customize the structure, hold strategy, etc. around what the founder actually wants. And those wants change. Company dynamics change. Personal lives change.

Also: this is a very long sales cycle. Even with the right seller + right company, it can take forever. Being in the right place at the right time matters.

Good luck.

Check this week's episode of the Minds Capital Podcast on Spotify, Apple Podcasts, YouTube, or via our website.

About the author

Hi, Niklas here 🙂📝

This is my journey as an independent sponsor & equity investor.

I publish tactical insights for deal-by-deal private equity.

Subscribe for my short-form content in your inbox (~3x/wk).

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