A selection of seller statements that I would take with a grain of salt and double-click:
“The seller isn’t involved in the business.”
“The quality sells itself.”
“Sales and marketing is a low-hanging fruit.”
“We compensate our people above market.”
“Reputation is our main differentiation.”
“We don’t have any real competition.”
“The business runs itself.”
“We’ve never had any legal or HR issues.”
“We haven’t raised prices in forever.”
“We can’t keep up with demand.”
