"The seller has treated it like a lifestyle business" is a sponsor's code for suggesting it'll be easy to accelerate revenue growth with some low-hanging sales & marketing.
(1) If growth was easy, then the seller would have done it even if it's a lifestyle business.
(2) New growth, where there currently is none, is especially difficult, as you're looking to change the status quo.
Also worth asking why a seller wants to divest a lifestyle business (limited existing time commitment) with low-hanging fruits (significant upside potential).
