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2nd Tier Cities As Competitive Advantage

2nd Tier Cities As Competitive Advantage

Most people in Milwaukee, Wisconsin, are probably not contemplating a career as an independent sponsor, and, if they do, they probably wish they were in Dallas or Chicago. But, if they listen to this episode, they might learn that being in Milwaukee is a differentiator and potential key to success.

Borgman Capital is headquartered in Milwaukee with a second office in Minneapolis. You would expect them to plan future hubs in locations like Chicago, Dallas, or New York, where you find the highest concentration of talent, capital partners, professional service providers, and deal activity.

However, instead of focusing on large metropolitan areas, Sequoya Borgman points to cities like Portland, St. Louis, Kansas City, Des Moines, and Omaha. In his view, these markets offer less competition for deals, access to local brokers and business owners, and more room to carve out a dominant position.

Listen to this week's new episode of the Minds Capital Podcast starring Sequoya Borgman of Borgman Capital (YouTube, Spotify, Apple Podcasts +++).

About the author

Hi, Niklas here 🙂📝

This is my journey as an independent sponsor & equity investor.

I publish tactical insights for deal-by-deal private equity.

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