There are 19,000 private equity firms in America, all trying to buy businesses. I cannot overstate the value & importance of standing out from the pack.
Most business buyers actually try to resemble everyone else with platitudes, standard talking points, names with rocks & colors, and snow-capped mountains on their websites. Don’t do that.
Find your unique identity, niche, function, expertise, pitch, local geography, etc. Be focused & narrow. Give anyone who comes across you something to remember. Something that stands out.
Through track record you earn the opportunity to present a broader, generalist pitch over time.
